Gen Art is evolving from a supporter of emerging fashion talent to a designer of its own women’s clothing line.
For the fall season, the New York-based organization is offering its first in-house label, called Openhouse, inspired by the designers and artists it has highlighted over its 20-year history. Working with the concept of seasonal collaborations, Gen Art is tapping contemporary artists across the U.S. to create images that it will reproduce on shirtdresses, long button-downs, T-shirts, athletic clothing, washed denim jackets, boyfriend jeans and structured blazers with open backs. Riffing on the trend for nostalgia, the collection incorporates fabrics and patterns such as hunter plaid, bull denim and Nineties-era Olympic taffeta.
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