Art at Gen Art
Art at Gen Art fosters and connects talent to form a creative culture that is on pulse and driven by public initiatives that engage communities. In 2015, Gen Art celebrated the official re-launch of the Art at Gen Art program, partnering with Morgan’s Hotel Group to host an opening night event during Art Basel Miami at Mondrian South Beach.
The evening featured a live art installation entitled Arrival by London-based artist William Mackrell, in which Mackrell documented his travels from London to Miami on a wall in the lobby of the hotel, painting with his lips.
The event also featured Brooklyn-based collective Dawn of Man who projected visuals of Mackrell’s work, along with custom material on the hotel’s poolside cabanas and ping-pong ball filled pool.
Over 700 guests including editors, VIPs, and industry influencers were in attendance to celebrate the launch.
#ARTatgenart | Art Basel Miami 3-6 December 2015
