Gen Art’s Fresh Faces in Fashion event will return to Los Angeles Aug. 4 to showcase five L.A.-based emerging labels. The fashion, music and entertainment incubator has chosen the men’s wear labels Bristol and Elliott Evan, the women’s collection 34N 118W, jewelry line Legier and shoe brand Rafa for the event, which will commence with a 7 p.m. cocktail reception and accessories presentation at Willow Studios in downtown L.A.’s Arts District, followed by an 8 p.m. runway show and a 9 p.m. performance by Faarrow.
The two-year-old Bristol, cofounded and designed by Luke Tadashi, wholesales in 10 retailers worldwide including American Rag, Revolve, Wish ATL, Maidens Shop Japan and Fred Segal. Academy of Art graduate Elliott Evan Giffis founded his namesake line in 2012 and has since presented at New York and Los Angeles Fashion Weeks. Women’s line 34N 118W, named for the coordinates of Los Angeles, is casual everyday apparel designed by a collective led by owner and creative director Jodie Dolan. Jewelry brand Legier was founded last year by Legier Biederman, Ph.D., an art historian and curator who was inspired by California’s midcentury paintings and post-Minimalism movement. Taghrid Zorob founded Rafa, a sustainable shoe company that uses non-animal products, last year.
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