Art at Gen Art

Art at Gen Art fosters and connects talent to form a creative culture that is on pulse and driven by public initiatives that engage communities. In 2015, Gen Art celebrated the official re-launch of the Art at Gen Art program, partnering with Morgan’s Hotel Group to host an opening night event during Art Basel Miami at Mondrian South Beach.

The evening featured a live art installation entitled Arrival by London-based artist William Mackrell, in which Mackrell documented his travels from London to Miami on a wall in the lobby of the hotel, painting with his lips.

The  event  also  featured  Brooklyn-based  collective Dawn of Man  who  projected  visuals of  Mackrell’s work,  along  with custom  material on  the  hotel’s  poolside  cabanas  and  ping-pong ball filled pool.

Over 700 guests including editors, VIPs, and industry influencers were in attendance to celebrate the launch.

#ARTatgenart | Art Basel Miami 3-6 December 2015