The Agency at Gen Art

Gen Art is expert at accelerating brands, building products, and garnering financial success for our clients, both large and small. Modern day consumers experience brands across many touch points, from web sites to social channels to branded content on partner sites. A brand’s story must translate across print, social, and digital properties, ensuring its audience feels a cohesive experience.

Gen Art is seasoned in building fashion brands from the ground up while also developing custom programming for corporate clients and sponsors.

It’s a left and right brain approach to content creation

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Why Choose Us?

Business Strategy

Understanding the nuts and bolts of your business is essential to strategic planning. We begin with positioning and target audience determination.

Creative Direction

We develop a signature “voice” for your brand that creates a unique, vivid, and rich identity. Our services include art and creative direction, graphic design, and logotypes.

Marketing

With an authentic story, brand collateral will resonate across platforms – digital, social, and offline. We build brand materials including (but not limited to) web sites, lookbooks, packaging, press kits, linesheets, and product images.

Sales

We develop a sales strategy targeting select retailers that would be a good fit for your brand followed by leveraging existing relationships, engaging in relevant trade shows and Market weeks, and housing the collection in our LA and NYC showrooms.

PUBLIC RELATIONS

Our foundation lies in public relations – we leverage extensive relationships with stylists, publicists, agents, managers, and personal assistants to connect with the editorial and celebrity community.

EVENT PRODUCTION

We develop unique and impactful event opportunities to present, grow and give consumers and industry influencers a hands-on, interactive experience with the brand.

We take you from start to sale.

Gen Art will build an entire process for a young or established brand, overseeing a complete team of industry professionals for clients to reach their goals.

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