944 Media, WENDOH Media Companies Announce Partnership with Cirque du Soleil to Publish Exclusive In-Theatre Publication
FOR IMMEDIATE RELEASE
MEDIA CONTACTS:
For WENDOH Media: Jessica Murray
Wicked Creative: 702.868.4545
jessica.murray@wickedcreative.com
For 944 Media:
Allie Lee
310-652-2944, x 2256
944 MEDIA, WENDOH MEDIA COMPANIES ANNOUNCE PARTNERSHIP WITH CIRQUE DU SOLEIL TO PUBLISH EXCLUSIVE IN-THEATRE PUBLICATION
LAS VEGAS - January 14, 2010. 944 Media and WENDOH Media Companies will join forces with entertainment giant Cirque du Soleil® to publish an exclusive in-theatre Las Vegas performance guide.
"This new publication will give the public an unprecedented opportunity to move beyond the theater seats and get a glimpse behind the scenes at each of the seven Cirque du Soleil productions in Las Vegas," says Jordan Fiksenbaum, Cirque du Soleil Vice President of Marketing, Resident Shows Division."We are delighted to be working with WENDOH Media and 944 Media on this exciting new venture that we hope will lend a sense of the energy, enthusiasm and great care that is behind each and every Cirque du Soleil show around the world."
The in-theatre performance guide will be a sophisticated, digest-size, glossy publication that is presented to guests upon entry of each of the seven Las Vegas-based Cirque du Soleil shows. The design is a marriage of 944 Magazine's clean, upscale look and the creativity and vivid imagery of Cirque du Soleil. The publication will showcase the world-class shows and brilliant artists of Cirque du Soleil while providing readers with an in-depth foray into the company's imaginative world. In addition to the print publication, WENDOH Media will develop and cultivate a bold online, mobile and social media presence for the performance guide allowing the publication to thrive in all aspects of new and traditional media.
"Cirque du Soleil is a cutting edge brand that consistently creates jaw-dropping experiences, and 944 Media is honored that we and WENDOH Media have been chosen as its publishers and partners," says Marc Lotenberg, Founder and CEO of 944 Media. "We are uniquely positioned to add value to the publication through our forward-looking editorial and publishing expertise, as well as our extensive relationships with national and local brands, and we look forward to working with WENDOH Media to create the ultimate publication to showcase and support the remarkable shows of Cirque du Soleil."
944 Media and WENDOH Media will distribute 750,000 copies of the publication each quarter, supplying the latest information on all things Cirque du Soleil.
With a strong desire to create a sustainable and environmentally conscious product, the performance guide will be printed solely on stocks certified by the Forest Stewardship Council (FSC).
"The addition of the Cirque du Soleil Las Vegas performance guide is an exciting venture for our burgeoning enterprise," says Ryan Doherty, co-founder of WENDOH Media. "The Cirque du Soleil brand is highly respected and admired across the world, and we are honored to be a part of this esteemed project. The performance guide joins our growing roster of innovative and creative publications and will broaden our presence in the media industry even further."
From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major international organization providing high-quality artistic entertainment. Since its founding, Cirque du Soleil has thrilled over 70 million spectators in close to 200 cities on five continents. In Las Vegas, Cirque du Soleil has a privileged partnership with MGM MIRAGE to create and present unique and innovative productions. These productions include MystèreTM at Treasure Island, "OTM" at Bellagio, Zumanity the Sensual Side of Cirque du Soleil at New York-New York Hotel & CasinoTM, KÀTM at MGM Grand, The BeatlesTM LOVETM at Mirage, CRISS ANGEL BelieveTM at Luxor, and Viva ELVISTM at ARIA Resort & CasinoTM at CityCenter.
Anchored by 944 Magazine, an arsenal of city-specific fashion, lifestyle, and entertainment publications, 944 Media has created a unique lifestyle media portfolio in the country's largest entertainment hubs: Atlanta, Detroit, Las Vegas, Los Angeles, Miami, Phoenix, Orange County, San Diego and San Francisco. Through design-forward print and online content, special events, and a custom publishing division, 944 caters to the hip, trend-savvy tastemaker between the ages of 21 and 38. Through an untraditional targeted distribution platform, including more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide, 944 Magazine circulates over 3.4 million copies per year. GAME, 944's custom annual sports publication, will be published for the third year in a row and distributed in three major cities. The recently re-launched digital platform, 944.com, has extended the reach of the publication with daily content attracting more than 2.5 million unique viewers per month. Inc. Magazine recently named 944 Media number 768 on its signature "Inc. 500 I 5000" list, honoring the fastest growing privately held companies in the nation. In 2008, 944 Media CEO and Founder Marc Lotenberg was listed as number 21 on Inc.'s coveted "America's Coolest Young Entrepreneurs: 30 Under 30." FOLIO magazine recently also recognized 944 Media in "FOLIO: 40," acknowledging the individuals creating a new chapter in the magazine industry. A national magazine with local relevance, 944 Magazine continues to add distribution points and new markets, and plans to launch a New York edition this year.
WENDOH Media was founded by Ryan Doherty and Justin Weniger, who began their careers in the nightlife industry and have gone on to expand their enterprise with a wide range of companies. The duo launched their first venture, Las Vegas Printing Press, in 2003, and have since developed a portfolio of businesses under the WENDOH Media umbrella. In July of 2005, Doherty and Weniger saw the opportunity to partner with up-and-coming 944 Magazine and launch the publication in the company's then third market, Las Vegas. WENDOH Media, along with Marc Lotenberg, founder and CEO of 944 Media, have cultivated 944 Magazine's Las Vegas edition into a must-read lifestyle magazine and propelled the publication to expand in several additional cities across the country. On Feb. 4, WENDOH Media will launch Vegas Seven, an innovative and unique weekly newspaper covering a vast array of topics from dining and entertainment to politics and profiles. Currently, WENDOH Media is comprised of the widely popular nightlife website and events company SpyOnVegas.com, eco-friendly printing facility Environmental Ink, VIP nightlife concierge Vegas Passport, Las Vegas nightlife and entertainment blog DailyFiasco.com, 944 Magazine, Vegas Seven and the Cirque du Soleil in-theatre performance guide. For more information visit www.WENDOHMedia.com, and for advertising inquiries please contact sales@wendohmedia.com.
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