944 Media Hires New Market Publishers to Capitalize on Strength in Print Media Industry
944 Media Hires New Market Publishers to Capitalize on Strength in Print Media Industry
Seasoned Publishing Executives Valarie Anderson, Lee Ann Hoshaw and Jason Mizrachi
Assume Head Publishing Roles in Key 944 Markets
LOS ANGELES (December 11, 2008) - 944 Media, LLC ("944 Media") (http://www.944.com/) recently announced the additions of Valarie Anderson, Lee Ann Hoshaw and Jason Mizrachi to the core publisher roles in three of 944's key markets: Los Angeles, San Diego and Miami. The publisher team joins 944 Media with extensive roots in national media sales and corporate brand building to spearhead city operations and revenue building in their respective markets.
The new publishers further solidify 944's strength in the print media industry, just two months after the company announced new leadership with the corporate appointments of Sharyn Bires and Tiffany Cohen, formerly of Los Angeles magazine and Emmis Communications custom publishing arm.
"While other magazines are seeing double-digit declines in ad revenue and staff layoffs, 944 is up 10.8-percent in revenue, and continuing to add talented staff," said Bires. "In 2009, 944 will be unveiling a new look created by award-winning designer Eric Roinestad, the all-new 944.com, and a groundbreaking integrated communication model that will infuse technology into the editorial product, allowing for greater ROI for our advertisers. With the addition of these top level professionals to our team, 944 is poised for tremendous growth in the coming year despite a weak economy."
As the publisher of 944 Los Angeles, Valarie Anderson brings more than 16 years experience in Southern California publishing to the company. Anderson hails from the Los Angeles Times where she spearheaded dual roles as the fashion director and publisher of LA, Los Angeles Times magazine. Anderson was responsible for the re-design and re-launch of LA, Los Angeles Times magazine, which debuted this past fall as the most successful revenue-generating issue in the 30-year history of the magazine. Prior to the Times, Anderson worked for Sportswear International as the North American publisher, launching the LA Fashion Week special edition, and the Canadian Fashion Week edition while creating a global presence with a European team. She has also held prominent positions as the West Coast Director for Women's Wear Daily, and the Marketing Director for South Coast Plaza.
Lee Ann Hoshaw joins 944 Media as the publisher of 944 San Diego. Capitalizing on an extensive media background, Hoshaw has worked for such large-scale national brands as Microsoft, America Online, Time Warner and most recently as the Senior Sales Manager for the American Automobile Association (AAA). During her five-year tenure at AAA, Hoshaw sold across all 15 AAA travel magazines for a circulation of more than 9 million, and tripled the company's revenue in her territory. While at Microsoft, she secured the No. 2-selling position in the country selling the MSN local city guides, Hotmail and Expedia properties before moving on to America Online, where she ranked in the top five percent nationally through selling cross-platform advertising solutions to major travel and tourism partners in Southern California.
Jason Mizrachi joins 944 Media as the Associate Publisher of 944 Miami, with 13 years under his belt at a myriad of companies including Citysearch, HYP Network LLC, JCDecaux NA, and BellSouth Advertising and Publishing. Mizrachi has created and supported successful advertising campaigns for clients such as Walt Disney, Bacardi, Memphis Convention & Visitor's Bureau and many more.
High-resolution images and interviews are available upon request. Please contact Carly Harrill, Director of PR for 944 Media, at 619-817-5066 or carly@944.com for more information.
About 944 Media
Driven by an arsenal of city-specific lifestyle publications in the country's largest entertainment hubs, 944 Media has created a unique lifestyle portfolio specializing in print and online content, special events and a custom publishing division. Founded in 2001, 944 is setting the pace for a new generation of innovative media trends, projecting a standard of living for the young, upwardly mobile tastemaker through an all-inclusive resource. The conglomerate capitalizes on a hyper-local publishing model that balances regional and national content, while an immediate print turnaround allows each issue to hit the streets within 24 hours of close. The digital platform, 944.com, has extended the reach of a publication with daily content attracting more than 5 million unique viewers per month. Through an innovative supply chain distribution platform, 944 Media circulates more than 2.9 million copies per year, with more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide. http://www.944.com/
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