944 Magazine and AXE Proximity Give Celebrities the Opportunity to Step On the Other Side of the Lens with Behind the UnScene
AXE PROXIMITY AND 944 MAGAZINE PRESENT BEHIND THE UNSCENE
Celebrities Get Behind the Camera to Document their Lives for Charity on October 23
at Stone Rose Lounge in Los Angeles
WHAT: AXE PROXIMITY and 944 Magazine present Behind the UnScene, an exclusive one-night charity event at Rande Gerber's Stone Rose Lounge in Los Angeles, which will give Young Hollywood the opportunity to step behind the camera. Produced by the UnScene Photography Tour (unscenetour.com), Behind the UnScene brings today's hottest celebrities together to document their lives, providing a behind-the-scenes sneak peek. Each celebrity will use a portion of the evening's proceeds to support a charity organization of their choosing.
Behind the UnScene Celebrities:
· Cisco and Shwayze (MTV's Buzzin')
· Rick Schroder (Golden Globe winner; filmmaker)
· Jesse McCartney (American pop/R&B singer-songwriter)
· Karina Smirnoff (ABC's Dancing with the Stars)
· Michelle Branch (Grammy Award-winning singer-songwriter/ Rock the Vote ambassador)
WHEN: October 23, 2008
8:00 PM- 12:00 AM
WHERE: Stone Rose Lounge (inside Sofitel Los Angeles)
8555 Beverly Blvd.
Los Angeles, CA 90048
EVENT: AXE PROXIMITY LOUNGE
In the AXE Proximity Lounge, three finalists flown in from Chicago, Atlanta and Los Angeles will showcase their best shot for the Proximity Photo Contest. These emerging artists were put on assignment to embody Proximity, new sophisticated body fragrances by AXE. Guests will enjoy fragrance-inspired cocktails from Belvedere, botanical exhibits and a photo booth.
COFFEEBOOK
All photographs taken by the celebrities will be on sale post event at 944.com, with 100-percent of the profits benefitting charity. In addition, all photos will be published in a coffeebook entitled, "Behind the UnScene," to benefit Free Arts for Abused Children.
ABOUT THE UNSCENE
Now in its third year, the UnScene Tour was created to help expose emerging artists and offer photographers a vehicle to launch their careers. The UnScene has discovered more than 90 photographers and helped to place artists at leading galleries and museums in major cities like New York, Dallas, San Francisco, Atlanta, Dallas, New Orleans and more. The UnScene travels city-to-city producing special one-night gallery events showcasing the work of five finalists and their "unscene" images. For additional information, please visit www.unscenetour.com.
ABOUT 944 MEDIA
The fastest growing lifestyle media conglomerate in the industry, 944 Media was founded in 2001 and has quickly become regarded as the leading resource in the nation's most desired entertainment hubs. Offering a fully integrated marketing solution, 944 Media specializes in print and online magazine content, special events, and custom design/publications with flagship offices in Los Angeles, Miami, Las Vegas, Phoenix, San Diego, Orange County and San Francisco. www.944.com
ABOUT GERBER GROUP
Rande Gerber and Scott Gerber are the founders and principals of the Gerber Group. The company, an evolution of their trademark brand, The Whiskey, was created to develop innovative nightlife, hotel, restaurant and lifestyle concepts. Rande Gerber founded The Whiskey over 15 years ago and has since become the most influential nightlife proprietor in the country. Their nightlife brand and vision continues to expand, developing hotel restaurants and bars with: Starwood Hotel and Resorts, Hard Rock Hotels, Casinos & Resorts; Sofitel Hotels; ME by Melia Hotels; and Fairmont Hotels. The Gerber Group's portfolio includes over 35 properties. For additional information, visit http://www.gerberbars.com/.
