Written by: Justina Kwong

Photo Credit: David Alexander
I was sent as a volunteer to the BoxEight/GenArt portion of LA Fashion Week. My initial thoughts were those of concern and bewilderment while examining the appearance of the rundown theater. Lesson: Never judge a book by its cover. Once I stepped in, the sensational theater engulfed my criticism and offered the most majestic, vintage scene I would never have imagined. The grand ballroom was traditionally beautiful and created the perfect setting for designer David Alexander's new winter collection fashion show. He was the first designer I leeched myself on and I was blown away by the exhilarating experience. Not only was this 23-year-old designer an inspiration through his amazing collection, but his genuine personality in the midst of all the backstage chaos showed me something unique about this particular person. I think brand loyalty starts with the simple factor of kindness- David Alexander's generosity has indeed touched me and my fondness for his collection is undoubtedly growing. Check out David Alexander's new winter collection. If you enjoy sophisticated, exquisite and classy clothes, you won't be disappointed. David Alexander is a breath of fresh air amongst the stereotypical personalities of many within the industry. I wish him the best of luck.
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