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Los Angeles is a town with its own set of rules when it comes to fashion and style. From skinny jeans and hi-tops to the infamous blazer-con-hoodie, tinseltown has a list of staples that any self-respecting Angeleno male should have in his wardrobe, most important the plain white tee. Historically known for being ill-fitting, pit-stained, and generally embarrassing after the first wear; Daniel Ballard took it upon himself to develop a line of white tees that would never leave you feeling anything less thanwell fresh.

After nearly 75 prototypes and months of field testing, Fresh White Tee has unveiled their form fitting tees which come in heat sealed and dated packages (obviously in place to ensure it's freshness- how clever!) After its first washing, the tee's will settle into their natural fit, but only after the coveted first wear experience for its potential owner. Goodbye Fruit of the Loom, hello the FUTURE!


Retail: $20
freshwhitetee.com

Reporting by: Thom Vest