Juicy Couture looks more couture than ever as the new year approaches, filling most of their Rodeo Drive store with fur jackets, shoulder padded blazers and skinny jeans rather than the typical lounge wear. The Erin Fetherston collection, which uses the velour in a trendy way, is proudly on display for the Holidays. Their latest fragrance, Peace Love and Juicy Couture, gives the room an aura of fresh, floral scent, reminiscent of a serene coastal setting. Inspired by the free spirited female, the chic bottle is adorned with bohemian embellishments and turquoise stones which is present as a perfected backdrop for the evenings scene.
With Girls Next Door off the air and Lauren Conrad taking a year out of the spotlight, Kristin Cavallari is 2010's favorite reality blonde. The Laguna Beach and The Hills star is known for her vivacious personality and Southern California good looks, but off screen she is a philanthropist and fashion mogul. But how does she relate to Juicy Couture? A fan of the fragrance and an avid user, she has teamed with the scent as well as the Girl Up foundation in order to give back to adolescent girls in need during the holiday season. On that particular, pristine Beverly Hills evening, she tweeted about the fragrance from her post within the Rodeo Drive location where she reflects on 2010 while lucky guests sip champagne and shop at Juicy after regular store hours. For each re-tweet, Peace Love and Juicy Couture made a donation to Girl Up on the tweeters behalf, intending to give a fresh start to the young girls of Girl Up. The brand and the actress acknowledge the significance of charity as well as their fashion ideals. Kristin clearly has humanitarian hopes for 2011, and she willingly shared her plans and predictions for the new year with 944.
944: What encouraged you to get involved with the project?
Kristin Cavallari: First of all I thought the perfume was just perfect for me. It's very beachy and very girly and feminine, and of course everyone associates me with the beach from Laguna Beach. It's also for a great cause!
944: What kind of woman do you believe can wear the perfume?
KC: I think anybody. I think it's light enough that younger girls could wear it, but I think it's also sexy enough that anyone could really wear it. I don't think it's restricted to one category of women.
944: What does giving back mean to you?
KC: I don't see a reason why not to. I have my charity One Kid One World which helps rebuild schools in El Salvador and Kenya. I'm actually planning a trip to Kenya right now, hopefully in March. But we bring in text books and pencils and everything these kids don't have for the education, and we pay for the teachers' salaries. When kids aren't in school that's when they're getting in trouble. It's a great feeling.
944: Do you have a New Year's resolution?
KC: I usually don't make one because I usually don't keep it, and I don't want to beat myself up about it.
944: In 2011 what fashion items do you believe are going to take off?
KC: I hope wedge shoes because I'm designing a shoe for shoedazzle.com right now that will come out in May or June. It's going to be a wedge, so I hope that those are popular. I think for spring I love brighter colors and I want to start bringing that back into my wardrobe.
944: Any specific pieces you're particularly obsessed with?
KC: For fashion week I saw a lot of tailored shorts but they were a little bigger. I thought those were really cute like with a belt and some awesome heels would be really cool.
944: If you could travel anywhere in the New Year to relax where would that be?
KC: I've been looking at the Maldives. They look beautiful! I know it's like a thirty hour trip from here but they look so relaxing!
944: What's your best memory from 2010?
KC: It's been a great year! I guess, meeting my boyfriend.
944: What are you working on for the future, career wise?
KC: I'm filming The Middle next week for ABC with Patricia Heaton, and my shoe for shoedazzle.com. I'm also developing a reality show right now; I'm in the middle of contracting so of course I can't talk about it. So I'm producing and heading in that direction but also doing a little bit of acting here and there.
**Retweet the message posted on @KristinCav and the Peace Love & Juicy Couture fragrance will make a donation to Girl Up on your behalf.
Written by: Kira Coplin