
A couple years ago, Brett Leve relentlessly approached me about joining something called Summit Series. A co-founder, Leve and his team have created a group that engages the world's most dynamic dreamers and doers through curated events and initiatives designed to make the world a better place. I had no clue what this Summit Series was nor do I think they do either yet, but the passion he exuded was electric. For a long time I made excuses on why I couldn’t go witness his dream he was pitching me on, but this April I went. Now I am hooked like a junkie on smack. Words can't explain the experience so I will skip it but if you are lucky enough to have Elliot (the other founder), Brett, Josh, Justin, Jeff or one of the other amazing people from Summit ever ask you to be part of their family just say yes, trust me. Girls and gays, the boys I named happen to all be young and good looking, but don’t say yes for that. Don’t ask to join either, it's an invite-only thing. If you should be there, they will know.
During my three-day Summit, I was lucky enough to listen, speak, inquire, challenge and occasionally party with the below who stood out most from the group.
Sir Richard Branson
Chairmen, Virgin Group
As the opening of the weekend, Branson discussed his vision and how taking risks are important because if you are scared of failure you can't be successful. Have you heard of Virgin Cola and Branson’s idea to take on Coca-Cola? It's always entertaining when number 254 on Forbes list of Richest People In The World tells you about their big fuck-ups. But it's even more inspiring when the same person announces he is launching Virgin Oceanic, where they are building the world's first submarine capable of taking a human to explore the depths of our planet. No one has been to the bottom of our planet but several people have walked on the moon. Scary thought.
Blake Mycoskie
Chief Shoe Giver, TOMS Shoes
You gotta like someone who lives on sailboat, but you must love someone who has given more than 1 million shoes to people in need. Blake’s entire outlook on life could be viewed as crazy or genius — I go with the latter. As he brought out a 7-foot-tall cardboard cylinder he told us, "The next one-for-one product is inside this mystery box, which will be opened on June 7. The truth is what’s inside this box is not nearly as important as what is represents. TOMS is no longer a shoe company, it's a one-for-one company."
Beth Comstock
CMO, GE
There is this small outfit called GE, it’s a 130-year-old advanced technology, services and finance company taking on the world's toughest challenges. Operating in more than 100 countries and employing about 300,000 people, Beth leads the company's organic growth. “Business needs to enact social change, not just for internal staff, but for the community,” she says. “It gives employees a sense of mission and purpose.” Just from seeing her commanding approach in speaking, it's easy to see how she has moved up as one of the most successful females in our time. She's married with two kids, yet still finds time to solve the largest problems we are faced with in global change. Ecomagination, a brilliant concept is what everyone should take a look at. While GE doesn’t need to do this, they realize they should, and its engaging their staff and public exponentially.
ecomagination.com
Bob McKnight
CEO, Quiksilver
I grew up in NY during the Spicoli days thinking all surfers were just stoned and burnt. Wearing boardshorts and holding a beer, Bob chatted in a calm, cool and collected way about how he got started following his lifestyle and turning it into a billion-dollar business — and how he almost lost it all over a bad acquisition of Rossignol. Mistakes aside, he relentlessly persevered through the challenges in his quest to be the leading global youth apparel company. His views on “co-opetition” and why he is friends with the other brand owners who are competing with Quiksilver is how you can tell this is only the beginning for them. If you aren’t sure, check out the awesome retail space they have in NYC's Times Square next time. Guess this surfer showed me.
Gary Vaynerchuck
Founder, Vayner Media
The Tony Soprano of the children’s neighborhood lemonade stand business, Gary was probably the most entertaining of the bunch. From New York Times best-selling books like Crush It! to his new book The Thank You Economy, I am excited to see what the next 10 years brings Gary (maybe he will complete his dream of owning the NY Jets).
Shai Agassi
CEO, Better Place Electric Vehicles
TIME magazine named Shai one of the world’s 100 most influential people in 2009, and not just because he is Jewish, but because of his solution to free cars from oil. At $5/gallon to fill up my car these days I am hoping Shai succeeds in his vision as many countries have signed on, with Israel leading the movement.
If you Google, check these people out. If you Facebook, look them up. If you Tweet, follow them. But if you have time to do more than that online, well, that explains why you'll never be invited to the Summit Series.
Marc Lotenberg
Carnival Crusder/Dynamic Dreamer/Survivor of Coachella 2011
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Written by: Marc Lotenberg