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Levi's has a pretty cool promotion going on right now that's worth $100,000 to a resourceful chap. The PR story goes that Levi's archivists have "verified" the existence of a treasure buried by one Grayson Osias IV, and even some recordings that provide clues to its location. For those who log onto www.levis.com/goforth, there will be nine recordings released at various times to allow the community to work together to find this fortune.

It's an interesting marketing plan, involving everything from Craigslist postings to a Twitter page (www.twitter.com/graysonOziasIV). Hell, I just like it because there are Whitman quotes throughout the whole thing, which might just inspire a few folks to pick up a book. Just Google ol' Grayson and see the fruits of the labor �” and perhaps you'll even get a chance to make a few (thousand) bucks.