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Vice President of Population Services International

Roberts is the Founder of YouthAIDS and Five & Alive, two marketing programs under the umbrella company Population Services International (PSI), which was founded in 2001. YouthAIDS focuses on education and prevention to stop the spread of HIV and AIDS. Their reach spans worldwide, helping 600 million young people in 60 countries by providing services, products, care and life-saving messages through the use of media. In 2005, YouthAIDS joined forces with ALDO Shoes to produce an empowerment campaign — Hear No Evil, See No Evil, Speak No Evil. The sales of empowerment tags, lapel pins and ad campaigns featuring artists Christina Aguilera, Penelope Cruz and LL Cool J, among others, have raised millions of dollars and reached 1.5 billion people in 25 countries.

Get involved at www.psi.org  

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